Slow tourism, a new way to travel without pressure.
The concept of slow tourism or slow travel was first introduced in 1999. That year, four mayors of small towns in Tuscany decided to found the Cittaslow label ("slow town" in Italian) to guarantee the development of the territory and a gentle itinerary. Inspired by the slow food movement, the concept of Slow Tourism has existed for many years, but it is since the recent unprecedented event well known to all, that it has taken off.
